You're a dev shop and remove all traces of MODx and where it came from from the manager. You present it to your clients as your own, proprietary application, giving no credit back to it's original authors. Make sense?
Oh right, yes. You're talking about rebranding the backend not anything to do with the frontend.
Well I certainly don't intend to do that, there is more than enough work to do getting the front end right without making more work for myself by re-writing a perfectly good (and tested) back end. Any way credit were credits due I say, I have only been working with MODx for 6 weeks now (and 4 of those were spent making mod_rewrite work) and I am very impressed. Of course the system is scarily powerful and configurable but I expect I'll get used to that.
Thank You